One of the best ways of repeated direct mail campaigns is to do the following:

1. Identify your ideal target market and obtain a list matching those requirements
2. Segment your list into 7 (or more) groups -- it doesn't matter how you segment
3. Create 7 different direct mailing pieces -- each with a different but painful message that only YOU can solve
4. Week 1 -- mail to Group 1 with mailing 1
5. Week 2 -- mail to Group 1 with mailing 2
mail to Group 2 with mailing 1
Follow up with Group 1 to set up an appointment to discuss a fit
6. Week 3 -- mail to Group 1 with mailing 3
mail to Group 2 with mailing 2
mail to Group 3 with mailing 1
Follow up with Group 1 & Group 2
7. Continue this way until you have mailed mailing 1 to Group 7 and followed up with Group 1 through Group 6
8. Fold additional groups into the mix by dropping off the oldest Group and continuing the process.
9. Repeat the process with a new marketing campaign ...

By the time you have exhausted all your groups and mailings, you will have touched your target market 7 times and probably gained a few clients along the way.

Also, consider giving low-cost email marketing and newsletters a shot.

Need help implementing? Give me a call at 269-341-9263 or 269-744-1509 and we can discuss these options. It certainly would help to know what business you are in and what pain you solve.

Hope this helps and good luck!

Regards,
Bill Topp
Owner, JMC Consultants
269-341-9263 or 269-744-1509