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|Forum name||Marketing Mix|
|Topic subject||How to get a product in front of Celebrities?|
1152, How to get a product in front of Celebrities?|
Posted by Sjones, Tue Jul-22-08 10:34 AM
Hello everyone, do any of you know how to get a product in front of celebrities? Is there a certain way that products need to be "marketed" to get their attention?
Our product is specifically made for multiples (i.e. twins, triplets, etc.) Since there seems to be a lot of multiples being born to celebrities these days - we were wondering if anyone knew a way to approach that clientele.
On the flip side - do you feel that marketing to celebrities can sometimes cheapen the appeal of a product from the niche markets' perspective? Meaning, all my fellow multiple families, could our product lose its appeal from their perspectives, or would they truly just not care either way?
We want to share our product with as many families as possible and understand that celebrities can have a negitive effect on a product as well as a positive one.
Thank you for any guidance.
1156, RE: How to get a product in front of Celebrities?|
Posted by shabaletta1, Tue Jul-22-08 11:29 AM
If you are looking for a celebrity to endorse your product you will have to pay them some big bucks. If you want them to try it for free, then you have to go through their managers or hope that one of them sees your product on the internet or hears about it by word of mouth.
Try starting with your local media first. See if a TV or radio personality has a need for your product. Send out a press release kit to various TV and radio stations in your state. Then there's the expensive ads. Place a ad in People's magzine or Good House keeping, or other similar magazines.
If you like what I wrote and need more information on how to market using low cost to no cost marketing tactics. Let me know and I'll email the information.
1160, RE: How to get a product in front of Celebrities?|
Posted by Sjones, Tue Jul-22-08 12:21 PM
Thank you for this feedback. I knew it wouldn't be easy, but I do believe there is a way.
Thank you for helping to send me in the right direction.