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Forum nameMarketing Mix
Topic subjectRE: do you think mailing services works??
Topic URLhttps://www.businessownersideacafe.com/forums/dcboard.php?az=show_topic&forum=106&topic_id=1061&mesg_id=1556
1556, RE: do you think mailing services works??
Posted by Pepperfire, Thu Mar-25-10 05:19 AM
>Don't quite understand your dislike of the "Yellow
>Pages" based on the answer you give which is rather lame.
>Many small businesses heavily rely on their Yellow Page
>advertising which in some cases may be the only form of
>advertising they employ.
>
>I would recommend to any small retail business that if they do
>nothing else at all in the way of advertising to at least have
>a small ad touting their services in their local Yellow Pages.
>
>
>And NO... I am not a Yellow Page Rep.

Lame? Personally, and professionally, I think paying for defunct, obsolete advertising is lame, but to each their own.

Small businesses are relying on their 411.com listings FAR MORE than they are the "yellow pages" listing. Make sure your business listing on the internet is easily found. Spend your money on making sure that when someone looking for what you do, in your area, finds you. If this weren't so, tell me why even Yellow Pages has gone online?

I received two yellow pages books, two months ago. I have not as yet had need nor desire to even crack open the plastic on one, why? Because any small business that wishes to succeed is being told to put their money into being found on the internet. The book = lame, internet is where everyone is looking first.

Seriously... when was the last time YOU picked up the yellow pages? Is this internet phenomena only happening in Canada? I doubt it.

Tina Brooks, VP Marketing
Brooks Pepperfire Foods, Inc.
Makers of Peppermaster Hot Sauces
http://www.peppermaster.com

Eat more peppers!