Yes if it is done correctly.

I've used direct mail many times to build businesses. Just follow some basic guidelines.

1. Most important...know who your target audience is. Take some time to describe your ideal customer:age, gender, hobbies, income, location, etc. You'll be wasting a lot of money if you don't narrow down your market.

2. Don't use your name as a headline. If your target audience is homeowners than use "homeowners" in the headline.

3. Use a post card to drive them to a website where you can offer a more detailed sales pitch.

4. Answer this question in the headline or sub headline: What will your product or service do for your target market? Will it save time, save money, relieve worries, make them prettier, remove a frustration, etc.?

For more tips check this out.

http://www.christian-business-owners-association.com/advertisingtips.html

JCT