Don't quite understand your dislike of the "Yellow Pages" based on the answer you give which is rather lame. Many small businesses heavily rely on their Yellow Page advertising which in some cases may be the only form of advertising they employ.

I would recommend to any small retail business that if they do nothing else at all in the way of advertising to at least have a small ad touting their services in their local Yellow Pages.

And NO... I am not a Yellow Page Rep.