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Forum nameMarketing Mix
Topic subjectRE: do you think mailing services works??
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1072, RE: do you think mailing services works??
Posted by salted, Mon Jun-09-08 08:42 AM
I have the same question about how you should space out mailers if you are going to send them repeatedly to the same locations. I sent out 100 last week and wasn't sure when to send the next batch.

I've heard that you get about one percent return on mailers, which means that out of 600 postcards, you would probably only get about 6 actual customers. Sounds kinda discouraging, but that's why you have to weigh how much you're spending on the mailer to see if the sales would make up for the money spent on the mailers.