I think that once you know where you want to go, it'll be much easier to figure out how to get there.

What you just said that clarifies your mission tells me a lot more than your mission statement is... Start with the statement:

Our heart is to bless other small Christian businesses and churches with an affordable website that is unique to them.

That is far clearer about what you want to do than the statement you are currently working with... I would change it and run with the second one... why? It is clearer and has more meaning to what you are doing.

Going door to door is good, it's a lot of footwork, it's a lot of time, when you consider your cost for dropping a 15 cent postcard in each of those businesses mailbox via USPS or Canada Post (not sure where you are), you'll have a better hit ratio. In addition to that.. you've a better target market if you go to the local churches and find out who the active businessmen for those churches are. Some Christian groups would be great to target, such as Knights of Columbus, and others. Do some Christian Businessmen's association networking... Maybe even find yourself a Christian BNI group, there's bound to be one or several out there.

Good luck with it... I think that the more concrete you are in your thinking, the better you'll be able to sell yourself. :)


Tina Brooks, VP Marketing
Brooks Pepperfire Foods, Inc.
Makers of Peppermaster Hot Sauces
http://www.peppermaster.com

Eat more peppers!