It does take time to generate a lot of traffic, and it takes an ongoing effort. Put your URL on everything. Order some really inexpensive promotional items with your URL. Pens are great because they're so cheap and they get passed around.

You mentioned sending an email to family and friends. Send them some pens and ask them to pass them out for you. If they're all in different cities, that's even better.

Another good place for URLs is on a bumper sticker.

One of the best ways to increase traffic is to do everything you can do encourage repeat visits, especially since they're the ones who will eventually refer your site to others. For your site, a good way to do this might be to sign up people for a newsletter alerting them on special deals.

Nancy
http://www.CreateYourMarket.com
A Resource for the Home-Based Entrepreneur