I took a look at your website. There are a number of issues I see right away that optimizing will not help with. You can call me at the numbers below and we can go over the issues I see.

Tip #1: Consider your visiting demographics -- gather information from them in exchange for something free (like a newsletter or coupon for a 2-for-1 deal).
Tip #2: Consider the gender of your visitors -- if more women than men visit your site, cater to them with a feminine look and feel, and vice versa.

Regards,
Bill Topp
Owner
JMC Consultants
269-341-9263
269-744-1509