143, RE: Starting a direct mail order catalog|
Posted by MaryD, Mon May-14-07 02:30 PM
Thank you for your response. Your information was a great help. I use to own an online gift company and I was constantly asked to send a printed catalog. Because we had rapid product turnover, it wasn't cost effective to print one at that time.
Do you still produce a catalog? Do you remember how many catalogs you sent out the first time? Also, what is considered an average return ratio?
Thanks again for your help. It's greatly appreciated.