Make your club people friendly ...

Turn the volume low enough for conversation yet high enough that people will dance. ALL the OTHER clubs blast people's ears. You be on a higher plane.

Only play fast songs. Every time a slow song comes on, most people disappear. High energy songs with a beat keep people dancing.

Hire a competent DJ. Or spin the records yourself until training someone else. Play songs based on how much people dance rather than just what is played on the radio. Do not play mediocre songs like "YMCA." And please skip those awful line dancing songs.

Give kinetic dance lessons early in the evening which show people how to find their unique dance style rather than copying regimented dance steps.

Have an opening weekend and let everyone in for free.

The next weekend charge a $5.00 cover.