I have a friend who started a hot dog stand in his college town right next to campus with high quality ingredients and few menu items (dogs & brats w/chips and a soda). He's made a killing with super high margins (~50%) and grown into 3 storefronts.

I want to do something very similar with the idea of naming my stand based on the college town I live in and with a global domination idea of having other hot dog stands in other college towns named after that college (franchises potentially?).

Thoughts?