Opening a metaphysics store ENTIRELY depends on your location. Certain more industrial areas do not invest in that type of rhetoric, while other more 'hippie' towns if you will pretty much live and die by that type of commerce.

I recently moved to Oregon from Michigan, and the contrast couldn't be any stronger. People would never dream of ever visiting a metaphysics shop in Eastern Michigan, while you'd be hard pressed to find a single person in Portland who hasn't visited one

Different areas of the states have incredibly different mindsets. Just like any business, location makes all of the difference in the world. In addition, some areas prescribe to the entire idea more than others. You'd be pretty hard pressed to open one of these shops in a bible community, while some areas are more open to different forms of spirituality.

This business can be incredibly profitable, you just have to know where to open it.