I'm a guy and I would not take advantage of something like that. It would have to be tailored towards mothers. It takes me 10 to do my shopping at Walmart and it takes my wife over an hour to get the same 15 things at Walmart so she probably would consider it, if the cost wasn't high. I think pricing would be another important consideration, too. People are going to add the cost of the daycare to the expected cost of their purchases.
Market it to mothers and get a good price point.