Fun idea! And some good feedback you've gotten so far.

Maybe you could offer some sort of membership to interested individuals. A monthly fee for a certain number of hours of track time. This could keep the place busy and they will hopefully bring friends etc.

I also agree with having a website. A great place to get the name you want is with Global Domains International. You would get your own domain, website builder and generate money as well for only $10/mo. Check it out here: www.myhomeoffice.ws.

A blog would be a great tool as well. You could invite attendees to post their experience at the track! Testimonials...

Good luck and have fun!

jim@myhomeoffice.ws