I agree that you should avoid the word occult. I visit a store regularly called pathways where they deal with all kinds of "occult" things. The website is http://www.pathwaysstl.com You should check it out to see how they do it. They come across as religious. They do all kinds of angel stuff, but they also deal with wiccan, clairvoyance, tarot, phycic readings, and all kinds of stuff like that. It seems like they do pretty good business there.