Sounds like a great idea. College students are short on practical instruction when it comes to time management and especially financial management! The key will be getting into the heads of your target customer, coming up with the questions that they are asking themselves and the needs they have, and then setting up a practical means of providing for those needs. Marketing campaigns might start in various college forums, and if you have the money to invest in marketing, you might be able to come up with some great campaigns online. Just remember to see the process from your clients' perspective and then offer ways to answer the biggest questions they currently have and I think you've got a winner. Good luck!


Michael Peregrine
http://www.mikeperegrine.com