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Forum nameBiz Ideas
Topic subjectRE: Is there a market for this?
Topic URLhttps://www.businessownersideacafe.com/forums/dcboard.php?az=show_topic&forum=103&topic_id=3521&mesg_id=3525
3525, RE: Is there a market for this?
Posted by Pepperfire, Fri Mar-20-09 03:23 AM
Hi Brenda,

To begin with, the easiest question to answer is "would small business owners be willing to pay for this course?".

I would gladly pay for such a course, assuming I was certain to get value for the price I would be paying. I would not be pleased to spend a lot of money and walk away feeling like I'd been ripped off. So, you're going to have to be able to prove to me BEFORE I sign up my hard-earned money for your course, that you will be able to deliver that value.

That said...

Very popular these days are teaser webinars. These courses are short information sessions designed to teach parts of parts of your outlined course. Usually they are free or there is a minimal price, $10-$20 per session. When they are done in conjunction with a group, the attendees tend to walk away with more than just the information. Often there are giveaways, videos or sound bytes or text documents with valuable information for any visitor.

These teasers are designed to show off the expertise of the "marketer" so that attendees will jump at the chance for an intense training course that is much more expensive or comes with a monthly mastermind group & fee etc.

So, yes, SBOs will pay for it. You just have to package it and price it correctly.

Now I bet you have a bunch of questions?

Tina Brooks, VP Marketing
Brooks Pepperfire Foods, Inc.
Makers of Peppermaster Hot Sauces
http://www.peppermaster.com

Eat more peppers!