I had only two thoughts looking at your landing page (I haven't the time to dig through all the pages, sorry).

1. The buttons underneath the photo of the shop (I hope this is the actual shop) should be consistent. They are not. Whereas they are all the same size, the words within the buttons should all be Title-cased or none of them should be. (I prefer the title-case).

The font that you have chosen for the text on the front page feels "homemade". I don't know if that makes a difference, but in trying to be different, you have given an amateurish cast to the page that is unnecessary.

Hope those thoughts help.

T

Tina Brooks, VP Marketing
Brooks Pepperfire Foods, Inc.
Makers of Peppermaster Hot Sauces
http://www.peppermaster.com

Eat more peppers!