Offer what your competitors aren't offering, and offer what they are offering... better. Then, raise your prices accordingly.

If you just offer the same service that they offer and there is no difference... then you will all fight to offer the lowest price and you all will go broke.

I learned from a friend (that I worked for) that people will pay a premium for better service, a better product, and a company that will bend over backwards to take care of the customer. That is what I have done with my business and it works. But, you have to deliver on the product and service. You can't just advertise that you are good.



Jeff S.
Night Sky Murals
Award Winning Murals

www.NightSkyMurals.com (Product)
www.DarkSkyMurals.biz (Business Opportunity)

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