306, RE: Francising|
Posted by Pepperfire, Wed Oct-25-06 08:42 AM
Sylvia is right in most cases, but I can cite a couple of cases of franchises that became succesful as franchises, regardless of whether or not their business model was originally a success.
There is a smoothie franchise, whose name rightly escapes me, that began as a franchise and actually became almost an overnight success. The other organization that comes to mind instantly is known as Femmes en Forme, here in Quebec, they have copied the successful model of Curves and are almost as successful.
Franchising is a pain in the butt for the owner though, because, as McDonald's and Tim Horton's have learned, you have to work to ensure that the franchisees maintain your standard.
Otherwise, I'm sure it's a great way to increase business. The next best thing would be cloning oneself. :)
Tina Brooks, VP Marketing
Brooks Pepperfire Foods, Inc.
Makers of Peppermaster Hot Sauces
Eat more peppers!