You would have an impossible time trying to license an idea since that's all you have at this point. What would you actually have to offer if you haven't got your first issue out yet?

Maybe to get your national advertising started you could offer to pay commission to some sales "associates". Put some ads in Craigs List for example looking for people to sell ad space in their areas.

Once you get your magazine established with a decent circulation, then you could concentrate on selling your business opportunity to others.

Sylvia
http://smallbusinessstartup.biz
Startup & Biz Plan Help
http://smallbusinessstartup.biz/blog