All your ideas so far are very good and I'd like to ad a couple more...

*Q/A - anonymous questions for a counselor that I would then answer and post in a searchable area of the site
*E-newsletter
*Indepth book reviews on relevant topics
*Articles

*You can sell e-books and podcasts.
*Have a forum that people pay (a small fee to join) this could be less involved than your Q/A, then you charge slightly less money and you're appealing to two different markets (spenders and thriftier people).
*Put some google Ad words and links to Amazon on your blogsite or forum.

Hope this helps!