You have the right idea started. I poked around your site and noticed a few things:

1. There are too many links/pages that can be consolidated so it is less confusing for the browsing customer. For example, ingredients and dog treats can be on one page, about us and contact us can be on the same page/link.

2. It is unclear about the toppings choices...

3. For some reason, people like pictures of people on websites. A real life picture of a person and their dog would really make customers identify with the site. Go to http://www.istockphoto.com/index.php and search for dog and person in the search box.

4. You might want to consider your audience. Being directed to a paypal site when a customer hits order or add to cart can make people turn around and try another website. It sends the message that you are not established enough to have a cart system on your site. Go to www.HostRail.com to get set up with a cart system and an SSL certificate (this lets customers know that their personal information will be protected when they type it into your website).

I highly recommend having a professional web designer revamp your site. www.DylanDesignLab.com is renown for redoing business websites and drastically improving their look and functionality.

Best to you!