You have a nice site. I would add "credibility" logos on the front like credit cards, verisign, better business bureau (if member), etc. Also add a picture of someone w/ a phone and your 800 number listed clearly below. Your homepage should show pictures of your products w/ hyperlinks to the interior pages. Make sure those interior pages have title tags that include the keywords you want to rank for w/ the search engines. Your prices are fine. But my question would be what are your shipping fees? I couldn't find them in your FAQ.

Here's an example of an excellent website. It ranks highly on Google consistently. It's a great model to follow: http://www.myweddingfavors.com/

Good luck!