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Forum nameBiz Ideas
Topic subjectRE: My business
Topic URLhttps://www.businessownersideacafe.com/forums/dcboard.php?az=show_topic&forum=103&topic_id=2149&mesg_id=2158
2158, RE: My business
Posted by BigBrightBulb, Wed Mar-05-08 06:41 AM
Hi there,

Since you've done your research and got things moving, but are worried about losing demand or your customer base, take some time each day to work on those two things. I find that working directly on what I'm worried about makes me think clearer about it. With a clear head, you may find it's nothing to worry about.

Trust your gut. If it's saying "create demand with education for potential customers" and "prepare to expand customer awareness effort", then listen :D

Just brainstorming, and I don't know what you have so far, but for increasing demand maybe your packaging could educate your customers with a little more explanation of the value of your treats compared to mass-manufactured treats: Fresher ingredients? Special ingredients? Better flavor? Handmade? Locally made? More affordable than other gourmet treats? Loved by your own dogs?

For expanding your customer base, free samples could be good. A 1/2 or 1/3 size pack of treats with your contact information is a great thing to hand out, or make available, at the SPCA, pet adoption events, at the dog park, at the regular park, etc. Handed out in pairs so they'll have one to share could have a viral effect.

Hope this helps!

Crystal
Digital Curator
http://bigbrightbulb.com
Advice, ideas, answers, and inspiration for the smallest businesses with the smallest budgets