2099, RE: I NEED TO FIND MY NICHE!! Posted by beckybee, Thu Feb-21-08 07:58 PM
Hi there,
Just because you would be selling the same product as other people, doesn't mean your business can't be great. Don't look at it from the product angle, but from a marketing angle. Let me try to explain.
Two ladies set up stalls side by side at the local markets. Both sell similar cakes and cookies, and the quality of the actual food is almost identical. Yet somehow, more people are buying from Mrs A, than from Mrs B. Why? Because unlike Mrs B who has displayed her cakes and cookies on/in the standard take home containers/plates, Mrs A charges a little more and you get to take home your cake on a funky plate, or perhaps the cookies are sold in a clear plastic tube with a ribbon around it stacked on top of each other, instead of on a plate.
Like I said, if your talents are in the kitchen with baking, then don't try to change your idea, just find another way to market it.
One example is baby baskets. Gift baskets for new borns are pretty common, but one day, someone decided they could roll the clothes and bibs and blankets into things that resembled bouquets of flowers. They then put each item on a stick to form a flower, wrapped tissue paper and a ribbon around it and voila! - Baby Bouquets was born.
Hope this helps.
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