The real truth is, there are really NO unique ideas. It is what you do with it that matters.

Many people are successful using the same idea but with something special added onto it or by building their brand. Do you make the BEST chocolate chip cookies? Can you make them in a way people can't get them anywhere else? Can you offer delivery? Bulk? Unique flavors?

ALso, I would start asking what people want! Talk to people who purchase baked goods and ask them what needs they have that aren't being met by current offerings. What do YOU find missing or annoying in what is available today? Stop trying to guess and go out to your future customers and ask them! :-)

Hang in there - you'll find it!


Julie Lenzer Kirk
Author, The ParentPreneur Edge: What Parenting Teaches About Building a Successful Business" (Wiley)