Jayson, you could follow up the free directory listing with access to the membership site for a limited time. Technically, the membership site is a value-added bonus since it's free. However, many prospects will look at both memberships as a whole package in deciding whether they want what you're selling.

Also, if you don't already, you could market your legal service membership from the site.

You could have printouts of some of your site's content, and incorporate them into your in-person presentation. An informational marketing approach such as this is an excellent way to avoid coming across as too much of a salesman.

Good luck!

Nancy
http://www.CreateYourMarket.com
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