I have a business that we market legal service membership which also includes a membership to a website that is full of resources for small business.

Right now I'm using a free directory listing to get me into the door of the small business. I have tried cold calling over the phone with a short script and setting an appointment to go in for the free directory listing. This leads me into talking to them about our legal service membership while I'm there getting their information for the free directory listing. I have also tried walking in cold and asking for the owner or maybe I already have their name and I try to set an appointment to come back in for their directory listing or if they are free I can do it right then. Again this all leads me into talking to them about my service.

What my hang up is, I'm not sure if cold calling over the phone is better than just walking in off the streets. How should I introduce myself and explain why I'm here so I don't sound like the typical run of the mill sales people?? If you have a business, why do you choose to talk to some sales people versus others? Do you prefer someone just walking in cold or would you like for them to call you and set an appointment? Please give me your feedback and any advice you have.

Jayson