Hi there,

This is a post from the marketing mix forum that I did. Your situation is a little different because your business isn't established yet, but the others have given you good advice with that. I just thought this might be a good fit for what you'd like to do. Let me know what you think:

I found some notes I had written for another baker. These links will also apply very well to you in your business. Have a look:

The first thing I think you should do is listen to this great CD I found for you. It's called Buffy and the Baker - you can probably buy it from Dan Kennedy at www.dankennedyrocks.com - an excellent interview with a guy who sells baked goods and has done very well improving his profits using untraditional marketing.

Have you tried The Nutman approach? That has built them a very sizable business in Calgary.

Could you not give away some coupons to the office managers in the towers or downtown businesses nearby?

Have a look at these articles - while it is selling juice drinks - the
application is the same.

http://www.makepeacetotalpackage.com/troy-white/turn-your-small-business-into-a-state-of-the-art-new-customer-generating-machine.html

others...

http://www.makepeacetotalpackage.com/troy-white/small-business-growth-strategies-your-marketing-blueprint-for-success-in-2007.html

http://www.makepeacetotalpackage.com/troy-white/small-business-growth-strategies-for-entrepreneurs-who-need-quick-results-from-a-tight-budget.html

Let me know if any of this helps.
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