I think that imagoodgurl4 is going to discover that doing it just for architectural students is like cutting off her nose to spite her face.

Having the ability to simply log on, list the required text books and then find them waiting in their dorm is going to appeal to a lot of people.

She doesn't need the school to sell her or even give her a list of students in the program, she simply needs to market to high school students who are graduating.

I think the bulletin board idea is fantastic, but I think it should target graduating high school students and first and second year kids. After all, grad students aren't exactly needing help finding their textbooks, etc.

Drive traffic? Sell the SAT study guides, the kids will click on the site while looking to pass their SATs and will remember it for when they go to get their textbooks. Also, use podcasts and blogging to increase SEO.

T

Tina Brooks, VP Marketing
Brooks Pepperfire Foods, Inc.
Makers of Peppermaster Hot Sauces
http://www.peppermaster.com

Eat more peppers!