Hi There,
I'm thinking about starting a business in which I help small businesses get publicity in magazines & newspapers. Basically, I would offer different Pr packages. It would be an in-between of a do it yourself PR & a business where you pay for a Publicist or pay for publicity(which is expensive) I would match up your business with leads & COMPLETE info of particular magazines, stories they are looking for which fit their business, editors names, contacts, deadlines, what type of story etc. Something that would take hours for anyone to collect this kind of research. For example- Sue Smith of Vogue Magazine is looking for womens accessory gifty christmas items- under $50 for Cosmopolitan Magazine. Her criteria is.... deadline is... Contact info.... Depending on the package the customer chooses, would depend on how many contact they would get matched with.
The packages would contain different info- such as contacting celebs with their products(giving celeb addresses), giving them ideas for a special "hook" to get editors interested & a variety of pr ideas & help/ pr special reports. It seems that small businesses don't have a clue to getting in newpapers , magazines & even on tv. What do you think of this idea?:-)