In order for you to sell advertising on your site, you need to consider several things. Firstly, there is no "norm" for price; it is a question of unique hits and demographics.

I would want to know as an advertiser is who is your target demographic. In other words, WHO is clicking on your site. This demographic needs to match mine if it is identical, your ability to charge me for it could go up.

The second thing is how many unique hits does your site get per day. The more hits you get, the more you could charge me.

I would want to be able to track how many hits actually did see my ad so that I could alter it or change it if I wasn't getting click throughs.

So to summarize; the price you can charge will depend on how many eyeballs suit my demographic that see your site per day and how many clickthroughs I actually could expect to get and whether or not I can alter or change my ad strategy over the course of your contract to increase that number of clickthroughs.

I hope these thoughts help.

T

Tina Brooks, VP Marketing
Brooks Pepperfire Foods, Inc.
Makers of Peppermaster Hot Sauces
http://www.peppermaster.com

Eat more peppers!