Book signings would be a great way to differentiate your business. At the same time you could get worlds of publicity. There are so many self-published authors particularly who would welcome the opportunity to publicize their books.

Other opportunities for you might be to have writing workshops and/or poetry readings.

Book discussion clubs are something else that could enhance your business. For instance, each week or each month, people could get together to discuss the latest best-seller.

Good luck! Keep us all posted as to how everything is going.

Nancy
http://www.CreateYourMarket.com
Marketing Ideas for the Home-Based Entrepreneur