For the first time in all these years I've been posting here, I am absolutely blown away by the content of someone's posts. Maybe it's because I'm Canadian, maybe it's because I'm naive, but is there REALLY a market for such things? I am shocked!

Geez, it's hard to wrap your mind around a marketing idea that you just don't get.

I'm trying...

So, here's my thought does using a tag line that frightens rather than empowers a good idea. So, thinking along those lines... I think whichever tagline you choose will be most effective if it triggers the reasons someone would be interested in your product...

Some thoughts...

Take control of your personal safety...
Self-Defense is all about YOU
Police yourself
Empower yourself
Free yourself

Sorry if these are cheesy and off-base, but I think I might not get the idea at all.

Tina Brooks, VP Marketing
Brooks Pepperfire Foods, Inc.
Makers of Peppermaster Hot Sauces
http://www.peppermaster.com

Eat more peppers!