If your target market is working moms/dads ---- but your customers are retired people ----- sounds like your market is a bit off.

A business idea rarely stays the exact same way as you intended it to be. THings change and evolve.

Now, if you are serious about hitting the initial target market --- that's who you have to market to. Get testimonials from your existing customers and include it in literature to be mailed, handed out, etc.

Are you involved in any community activities? Are you involved with your local chamber of commerce?

Are you available during the time that moms & dads aren't?? Also, are you insured? People get a little testy when it comes to other people coming into their house, apartmetn, etc. when not home.

Think about what it is that you want to really do with this business. Then, write it out. The follow it.

Any business can be successful --- as long as there is a realistic plan in place followed by honest execution. Talk to the local SBDC and they can help you get your idea and plan into action. They should also have a library of books, etc. that talk about an errand service you could look through and get ideas, etc.

Good Luck! Don't give up unless you find that this isn't what you want to do. Have a great week!

Lisa

:D