I currently run an art show that takes place 3 days a year every June. The last few years I have been making money with it, but I feel like I want to do more with it than just a 3 day a year event. People have told me to do it more than 3 days a year. Some people have said have the event 3 days a month. The problem is that there is so much planning that goes into it, between acquiring sponsors, booking special guests, advertising and promoting, not to mention the large costs involved with running this 3 day event. In order to do it right I really need the whole year to plan. For that reason I do not know how I would expand the event. I am wondering however if there is another component, other than another event, that I can add onto a business like this that would still fall under the umbrella of this 3 day event. Since the website gets a good amount of hits maybe I can sell something on my site? My question is: Do I work on ways to add more components to this or do I focus on making this 3 day event the biggest and best 3 days of the entire year? Sometimes I say to myself, "How can this business ever grow of it is only 3 days a year?", but then I say "Well, look at how much money is made off of the Superbowl?" In other words, here's my analogy: Do I focus on making a buffet or focus on one dish and make it the best dish anyone has ever eaten?