Business Owners Idea Cafe: Small Business Information, Resources & Tips
! Small business ideas, information & resources !
Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips

Small Business Ideas People in Biz - Profiles
Business Advice from Idea Cafe Experts Coffee Talk with Experts
Starting A Business
Running your Business
Take Out Info
Trade Publications FREE Trade Publications
Your Own Business
About Idea Cafe
Press Idea Cafe has received Idea Cafe in the News
Idea Cafe's Kudos Kudos for Idea Cafe
Advertise on Idea Cafe Advertise on Idea Cafe
Privacy Policy Privacy Policy
Contact Idea Cafe Contact Idea Cafe
Link to Idea Cafe Link to/from Idea Cafe
Join Idea Cafe
Site Directory
Site Directory Site Map Find a Business, Person, or
    Directions at SMARTpages

Online directory to business resources Biz Web Guide
[ Lobby ] [ Main ] [ Help ] [ Search Archives ]

"Spin-off marketing"

Table of Contents
(Just scroll down to see the text of all messages)

Spin-off marketing, Simon Proops, 10:10:06, 9/18/2001
A Few Ideas about Building a Consultancy, RJ at Marketing Survival Kit, 21:19:06, 9/18/2001, (#1)
Building a Consulting Practice, Simon Proops, 10:53:29, 9/19/2001, (#2)
Use Your Status As An Asset, Dennis S. Vogel, 22:32:58, 9/19/2001, (#3)
Ecommerce MBA, Paul, 22:29:34, 10/19/2001, (#4)
Board member in exchange for Equity, Simon Proops, 10:47:54, 10/20/2001, (#5)
Another Idea, Deanna, 19:32:17, 10/30/2001, (#6)


"Spin-off marketing"
Posted by Simon Proops on 10:10:06 9/18/2001
I am currently working as an ECommerce professor at a local college. I would like to spin off this experience and qualification to become a consultant for small and medium-sized businesses looking for an ECommerce strategy or other business services such as technical or business communication.
What do you feel would be the best way to capitalize on my current position in order to attain my goals?
Yours sincerely,
Simon Proops MBA


1. "A Few Ideas about Building a Consultancy"
Posted by RJ at Marketing Survival Kit on 21:19:06 9/18/2001

In order to accomplish your goal, you need to establish credibility and visibility. In my opinion, a key component of your marketing campaign would involve public relations and media relations.

Set the stage by contacting business and technology reporters and editors in your region to let them know you're an authority on the subject of ecommerce and that you're available for interviews or just brief comments for future articles they might be planning (journalists are always looking for authoritative news sources). Also, if you can get interviewed on a couple radio programs or persuade an editor to let you write a monthly column, then, in effect, you'll have achieved instant credibility and visibility. Obviously, it's an ongoing process, and every strategy builds on all other facets of your marketing campaign.

Here's an idea: If you've observed trends in ecommerce that haven't been widely written about or discussed, you could get some (free) press coverage by issuing a news release to the media about the trend or even focusing on a plausible-sounding prediction.

Non-PR marketing techniques you might want to pursue include a yellow pages ad, targeted sales letters, telephone calls, and setting up meetings with CEOs, CIOs, and other executive-level people. It may also be to your advantage to contact procurement departments and see if they send out RFPs prior to hiring consultants. Getting on those mailing lists and responding with convincing proposals can be one of several effective approaches to establishing yourself as a working consultant.

Two final thoughts I'd like to pass along: 1)Read a book on starting a consulting business (I know of at least one, and there are probably several); and 2)Develop a detailed marketing plan and implementation schedule for making it happen!

Best of luck!

Optimal Marketing
"Free and cost-effective marketing tools for small businesses"


2. "Building a Consulting Practice"
Posted by Simon Proops on 10:53:29 9/19/2001
Thanks for your comments, R.J. I think you are spot on when you say it is important to raise my profile through the media, either by being interviewed or by writing articles. It is difficult to know where to start as there are so many topics now concerning ECommerce, especially after the highly-publicised dot boms.
One point you made is especially useful - to try and see trends that the mainstream media may have overlooked.
I see that many companies are adopting a 'wait and see' attitude towards ECommerce rather than being the early adopters. This may be because of immature technology but I suspect that it is mainly that the benefits of the Internet have not been explained sufficiently well to the decision makers.
That brings me to your last point about contacting CEOs and CIOs and engaging them in discussion, either over the phone or by email or regular mail. Where would I find such information on who to contact, and where? We have something called the Scotts Directory of manufacturing companies here in Canada but some of the information is woefully out of date.
Best wishes.
Simon Proops MBA


3. "Use Your Status As An Asset"
Posted by Dennis S. Vogel on 22:32:58 9/19/2001
Hi Simon:

1) Have you asked a research librarian if there are other directories?

2) Are you allowed/able to contact past students who may be well placed in businesses and know about your expertise?

3) If you're allowed to bring in successful business owners/executives as class speakers, you can get exposure to them that way. After they speak to your class, you can approach them about being clients.

4) Are you allowed/able to help businesses as class projects? If so, you may gain these clients from project businesses after the project is over.

Dennis S. Vogel
Here's how & why your business will thrive,
no matter who your competitors are.


4. "Ecommerce MBA"
Posted by Paul on 22:29:34 10/19/2001
Hi Simon,

One way is to serve as a Board Member or advisor to a company. This adds credibility and gets your name into the business community as an expert.

I am working with a small public company that is about to raise capital to launch a traditional marketing campaign in conjunction with an Internet E-commerce business. They would likely be interested in bartering some equity and exposure for E-commerce advise.

If you have an interest in this type of arrangement please feel free to contact me at pespo10507@juno,com.

Thanks, Paul


5. "Board member in exchange for Equity"
Posted by Simon Proops on 10:47:54 10/20/2001
I hope you received my email. I think your idea of exchanging ECommerce consulting and brainstorming for some exposure and equity is a grand idea. I am always in favour of a barter economy!
I am trying to implement some of the other suggestions I received such as contacting CEO / CIO professionals in the area where I live. There is a website published by the Canadian government which lists indutries by catergory and companies within those categories along with some contact names and telephone numbers.
I am still a long way from establishing myself with the media, however. I was interviewed by the online content provider TechRepublic but they have gone through an ownership change and I hear very little from them at the current time.
Keep the good ideas coming and let's contact each other directly.
Yours sincerely,
Simon Proops


6. "Another Idea"
Posted by Deanna on 19:32:17 10/30/2001
I didn't see this mentioned, so...

What about submitting some articles for e-zines? There are TONS of e-commerce e-zines out there for you to "speak" to or give min-presentations to in the form of articles...

I myself subscribe to a half dozen or so weekly e-zines of this nature...

You could write up a few articles to get started and submit them to different e-zines at different times (in a sort of round-robin), which will get your name out there - especially if your byline has a link to a site/page about you and the services you offer; sort of an online resume'...

Best Wishes,

Deanna Risch
Garden of Earthly Delights or


Jump to Another Forum

[ Back to CyberSchmooz Choose Your Schmooz LOBBY ]  


Rules you agree to in Idea Cafe's CyberSchmooz Forum:
Please use this forum to inform and help your fellow small business owners and entrepreneurs. You are welcome to your opinions... but please refrain from unrelated topics. No advertising or impersonating another real person. We reserve the right to remove any entry we think inappropriate. By posting on this forum, you are agreeing to receive a complimentary issue if Idea Cafe's email newsletter, and you are granting Idea Cafe license to reprint your post in full or in part in any media, copyright Idea Cafe. Idea Cafe does not necessarily agree with or condone any information or suggestions posted on this forum. Idea Cafe Inc, its advertisers, and representatives are not responsible for comments posted here on any damage resulting from them in any way.

©1997-1998 by DCScripts. All rights reserved.

Idea Cafe HomeCyberSchmooz HomeContact UsPrivacy PolicySite Map

Copyright 1995-2007, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe, Inc. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.