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Jaeluxe Shoetique LLC

Name: April Polk

Location: Columbus, OH 

Type of Business:
Jaeluxe Shoetique LLC

What does your business do?
We're a women's shoe, clothing and accessory retailer which operates online and at our retail location.

When and why did you start the biz?
I started after being laid off multiple times and wanting to gain stability while I was pregnant with my daughter Jae. The company launched May 5th of 2014 a few months after her birth.

How Many People are in your Company?

Where's your office?
I sit at the front desk at our retail location.

What's the toughest part of running your biz?
Having working capital to continuously purchase inventory. We are currently unable to keep up with the damage forcing us to not be able to purchase new products thus resulting in lost sales.

What's the most fun part?
I love the reaction my customers get after they try on an outfit or shoe that just boosts their confidence. I also love my daughter and niece saying how they want to go to work at the store. They're little boss babies,

Anything you would have done differently?
I would have probably continued to work longer so that I could have had a larger budget to purchase products and complete out build out.

What's next on the horizon for your biz?
We are currently seeking funding to start manufacturing our own clothing which will cut down on the cost we purchase it for as well as allow us to become and distribute products at wholesale.

What advice do you have for others?
Keep going! No matter what you have to continue the race. All entrepreneurs face ups and downs so when your business hits a slow season or declines don't get frustrated, it's all apart of the process.

How do you use Idea Cafe to help your biz?
It allows me to search different resources and seek expert advice for my problems.

School (where, still in school, degree)?
Ohio Dominican University MBA

Prior jobs or business?
Marketing Director Business Analysis 3 Web Content Specialist

Favorite Food?

What are your pets' names?

Do any of these pets help with your biz?

Is there any one person or event in your life that led you to go into business for yourself?
The birth of my daughter Jaeliana.

Anyone you publicly want to thank?
Thank you to my family and specifically my daughter for being encouraging, supportive and all around awesome!

Contact Info:
April Polk
6956 E Broad St, Suite 122
Columbus, OH 43213



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