What does your business do?
Tzedeck is a lifestyle brand and entertainment company. Tzedeck means justice in Hebrew. We have an award-winning short film/music video that will be released this summer on a new startup called Movikarma for socially conscious films to rent as well as a music division and fine art collection.
When and why did you start the biz?
This is a startup and I started it in 2012 and I have used this time to build the whole company from the ground up myself and I had very little resources to do this. I was able to get some grants and also used my artistic abilities to do everything else since I did not have a lot of money.
How Many People are in your Company?
Just me and my
Where's your office?
I have a home office and have a sitting standing destk and a mac. pro where I do all the creative aspects of the business. I made the whole film on my mac. pro. I also do all the graphics and posts for my social media as well as update and my website on my mac. pro. I put together my product on the table when I get orders to ship.
What's the toughest part of running your biz?
Marketing and learning new strategies to get my name and brand out so I can get traffic and sales to the site. I am very good with out of the box thinking and ideas for making. I am an old school so I need support with social media when it comes to targeting and metrics. I do the rest on my onw.
What's the most fun part?
When I finish a really hard task or figure out a way to do something I thought I could not do. It makes me feel good about myself and that I can accomplish anything with the right support and tools.
Anything you would have done differently?
Gone to a business school or marketing school! I went to Berklee College and music school although I did take some music business courses at Berklee College of Music the second time around.
What's next on the horizon for your biz?
I would like to continue my market research and really find three target markets where my products would well receive helpful and profitable so I can continue to take the next steps out of poverty to self-sutivably.
What advice do you have for others?
Don't give up, You are worthy, You are royalty! G-d has something better for you! Trust yourself and don't give your power away to anyone and follow your heart, your intuition and your truth!
How do you use Idea Cafe to help your biz?
I have not used you guys so much yet. But I have been on your mailing lists for years. I have read some articles in the past but I have had a lot of setbacks and hardships the last few years but things are getting stable again and I am moving forward with my goals and did sign up for your notifications about the grants and I am on your Facebook feed. I hope to read more of your arisls and get better acquainted with some ot ther other support tools you offer to business. I was behind the digital divide with computers since I did not grow up with computers so I have been a little slow to navigate myself around your program but I am more savvy now so I hope to uslize your site mroe now.
School (where, still in school, degree)?
Berklee College of Music , Hebrew College, Worked with Harvard law studnets for ten years on all legal ascpects of my business
Prior jobs or business?
I have been working since I was 14 years old. I have worked in all industries including Food and Beverage, Hotels, retail Teachers assistant, Lead Teacher, artist, mothers helper, Songwriter, musician, and now up and coming Business owner and non-profit owner to be.
cookies,salad, pizza, tirumso chidken soup, steack, challah, tacos,
What are your pets' names?
Malka she does not live with me anymore. Malka means Queen
Do any of these pets help with your biz?
I actually have used some of my brother's pics of his very nice cat Romeo as one of my mascots for my brand. I also gave credit to my mom's pets as one of my supports on my short film.
Is there any one person or event in your life that led
you to go into business for yourself?
I am working hard to get out of the " System" and Systemic Oppression like a lot of people and have a disability and felt working from home would give me the freedom to work even if I did not feel well and also the creative control as an artists and businesswomen to stay to the message what my mission and brand is all about.
Anyone you publicly want to thank?
I want to thank my family and friends for being so supportive to me. The wonderful professional Brian Price from Harvard Law Clinics and as James Grace from the Volunteer Lawyers of the Arts. My SCORE Consoler Marty Kress, The Masscuahets Commission of rehabilitation, Berklee College, and Combined Jewish Phaiblapts scholarship committee, The Webster House for people with mental health issues, Boston University Psychic rehabilitation, Movikarma,,MediaCombat,TrendCityRadio, Doug Diamond of Nashville, The South End Tech Center,, and the most important being a Higher Power of my understanding for doing for me what I could not do for myself.
100 Centre St.
Brookline, MA 02446