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Spotlight on Top Business Owners in
Advertising, Marketing & PR

Name: Lee Riedesel

Location: Mount Vernon, IA 

Type of Business:
Design, Social Media, Publication web design,custom art

What does your business do?
Custom art /Design and Media creative

When and why did you start the biz?
Started to freelance design after getting laid off first time while working for Wisconsin State Legislature Senior Graphic Designer October 2005. Then have had a push again after getting laid off from Pearson Education in March of 2016.

How Many People are in your Company?

Where's your office?
Study in home then shop to do wide format printer and finish media.

What's the toughest part of running your biz?
Finding new ways of of displaying visual ads and media.

What's the most fun part?
I love see end product and see how it help other business strive with my art and design.

Anything you would have done differently?
Give it 120% all the time. If you love it people will too.

What's next on the horizon for your biz?
Continue to find new and better technology for digital and print media.

What advice do you have for others?
Don't give up the grass is greener the harder you work and apply yourself.

How do you use Idea Cafe to help your biz?
Tool to stay informative of way to build identity.

School (where, still in school, degree)?
he Art Institute of Houston October 1997 - June 1999 Houston, Texas Associate of Applied Science in Graphic Design: 3.8/4.0

Prior jobs or business? - Freelance Graphic Designer January 2000 - Present Madison, Wisconsin Interpret client ideas and concepts and take them through completion of the creative design process to satisfy their desired print or web media needs. Pearson - Lead Graphic Design Specialist October 2011 - March 2016 Iowa City, Iowa Responsible for the formatting of test items as well as development of electronic tests and associated design activities within the publishing department. Work with developers to test and trouble shoot technology associated with QTI code the new base line standard for online testing. ​ The Douglas Stewart Co. Marketing/Designer LTE June 2010 - August 2011 October 2009 - March 2010 Madison, Wisconsin Collaborated with the marketing team to design and layout a variety of print, web, e-marketing and product catalogs as well as other marketing materials. Shot product photography and maintained the image library to be used in marketing material for an international market audience. ​ Wisconsin State Legislature Senior Graphic Designer June 2000 - October 2005 Madison, Wisconsin Worked directly with legislators and staff to develop print media, and visual aids. Designed and maintained websites for legislative offices

Favorite Food?

What are your pets' names?

Do any of these pets help with your biz?
Moral support.

Is there any one person or event in your life that led you to go into business for yourself?
Getting laid off and wanting to work and do my design and creative.

Anyone you publicly want to thank?
Friendss and family who always are supportive a what I'm doing.

Contact Info:
Lee Riedesel
506 1st Ave NE, Apt C
Mount Vernon, IA 52314



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