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Spotlight on Top Business Owners in
Medical & Healthcare


Biofeedback Associates of Northeast Florida

Name: Annette Tharp-Wright

Location: Jacksonville, FL 

Type of Business:
Bio-/Neurofeedback/Traditional Counseling Therapeutic Practice

What does your business do?
We provide a non-pharmaceutical approach to relieving stress, anxiety, and various mental illness symptoms to help deal with day- to-day life for many.

When and why did you start the biz?
It was started in 1987. I bought it January 2019 from my previous boss/director who retired. I am rebuilding the brand to allow more people access to care. I have seen it change the lives of many since I started here as an intern seven years ago.

How Many People are in your Company?
Six including myself.

Where's your office?
We are located in an medical office park in its own office condominium. Similar to a store front.

What's the toughest part of running your biz?
I think learning the hard way "you don`t know what you don`t know." I only knew the therapy side and was not aware of all that went on from the business side. We are really "chugging along" currently.

What's the most fun part?
The most fun aspect of helping others is them telling you how great they feel and is doing better. We want those to actually work with symptom reduction and notice the difference....especially the kids.

Anything you would have done differently?
I would have really worked alongside the director on the business end before taking the reigns.

What's next on the horizon for your biz?
I want to get better at the business end and learn what I can do to grow and become better at reaching more people.

What advice do you have for others?
Please work alongside someone already in the business or something that closely aligns with what you want to do to get a feel for what you need. Again, there are things that come up and you would not know to ask if you don`t see it in action.

How do you use Idea Cafe to help your biz?
I hope to gain insight and ideas on becoming a better business person and not sink from the pressure. I would like feedback and approaches to practice.

School (where, still in school, degree)?
Nova Southeaster University, Master in Mental Health Counseling

Prior jobs or business?
Retired US Army (23 yrs) Behavioral Health Counselor 2 yrs

Favorite Food?
Rice (any type)

What are your pets' names?
Paysa/Pierre (Chi-Pin and Yorkie dogs)

Do any of these pets help with your biz?
No, they are lazy!

Is there any one person or event in your life that led you to go into business for yourself?
My bosses retirement and she believed I loved this as much as she did.

Anyone you publicly want to thank?
My husband for indulging me in going into this venture.

Contact Info:
Annette Tharp-Wright
11512 Lake Mead Avenue Suite #703
Jacksonville, FL 32256



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