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Spotlight on Top Business Owners in
Apparel, Grooming & Beauty


Essential Nail Growth

Name: Ashley Lubin

Location: Brooklyn, NY 

Type of Business:
Beauty & Personal Care

What does your business do?
I provide natural remedies to beauty and health issues such as nail growth, while also providing a way to kick bad habits and overcome mental health issues such as anxiety. With a daily schedule, regiment, guide, and nail growth kit, you will get all you need in my system. The regiment will focus your anxiety and provide an outlet for your unintentional behavior(nail biting). In scheduling your days, your life will become more organized and you will have more self awareness. That is what makes this system important to your overall health. Your mindset will begin to change while growing healthy nails naturally.

When and why did you start the biz?
I started working on my business the summer after i finished school, july 4th 2018 to be exact. Essential Nail Growth came about because I'm a nervous wreck. I've struggled with anxiety and nervous behavior such as biting my nails for years with no solution. I've tried the bad tasting nail polish and all the tricks in the book, but I wasn't really addressing the problem, just avoiding it. That's why I started this system. I searched for a way to attack the problem at its root instead of just ignoring it.

How Many People are in your Company?
1, me

Where's your office?
My blow up bed in my mom's bedroom. I am fifth of five kids and always shorted when it comes to room picking. When i came back from college it was only natural that my mom wouldn't have space for me, especially after downsizing. So my daily schedule revolves around a comfy lawn chair on my balcony, my air mattress, or if i feel like getting out of the house Starbucks.

What's the toughest part of running your biz?
Growing a following organically and raising funds. Its a long game but i will keep playing it. My advice is outsource what you can so your not doing every single thing. Freelancers are here for this very reason.

What's the most fun part?
The new ideas i get are always so exciting. My brainstorming session are crazy. It's like my mind races and i feel like i can do anything. I live for those kind of rushes. To know my time is my own and i can really do anything i put my mind to.

Anything you would have done differently?
I would have done a better job of maintaining good credit score. Every business has a business credit score separate from owner. Mine isn't established since i just found out about it. But your business is more likely to get loans with low apr and long pay back dates with good business credit score! Make a credit card for your biz ASAP! Spend Wisely. and keep it under 30% usage.

What's next on the horizon for your biz?
After initial launch i hope to get my system in large distributors like target, Walmart, trader joes etc. I also plan to patent my idea with a portion of the profit.

What advice do you have for others?
Don't get discouraged. You won't have good days all the time, even weeks. All the odds will be stacked against you but that shouldn't make you quit. You started for a reason, always go back to that feeling when your feeling down or out of it. And don't be afraid to take breaks! I'm sure you didn't become an entrepreneur to over work yourself and be miserable.

How do you use Idea Cafe to help your biz?
Idea cafe is a wonderful platform that gives budding entrepreneurs like myself a place to show our dreams and connect us to funds and resources that can help us. In the short while that I've used idea cafe I've found 4 grants that i am eligible for. I will surely be crediting my success to the opportunity given to me by idea cafe.

School (where, still in school, degree)?
Stony Brook University in Long Island NY. Graduated with a BA in Linguistics & Asian Studies

Prior jobs or business?
I was a full time student at stony brook university before I started my company. Now that I've graduated I can dedicate all my time to it.

Favorite Food?
Dessert of all kinds

What are your pets' names?

Do any of these pets help with your biz?

Is there any one person or event in your life that led you to go into business for yourself?
My older sister is an entrepreneur and has been since she was 16 years old. I grew up watching her and I knew I wanted that life for myself. She is now very successful and continues to inspire me everyday.

Anyone you publicly want to thank?
Thank You to all who support me in my journey.

Contact Info:
Ashley Lubin
50 vandalia ave apt 20B
Brooklyn, NY 11239



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