What does your business do?
As a coach I support my client as they meet their goals. Between
life and executive coaching, among many achievements, my clients
have improved their GPA by an entire letter grade, eliminated
interest on a debt, increased client intake in their business by
2X, created the financial stability to move in with their
girlfriend, faced their fear of flying on an airplane and
relocating, and successfully transitioned from one job to another
within a 12 week period of coaching.
All of my services to non-profits and students are pro-bono, and/or
offered at a significantly discounted rate.
When and why did you start the biz?
For a long time now, every time I am requested to make a wish I
wish for the same thing: peace, love, joy, and fulfillment. I
started this tradition when I was 12 years old and my father showed
me the movie "The Secret" (based on the book by Rhonda Byrne) for
the first time. Then, last year I learned from learning expert Paul
Scheele, "The fastest way to receive what you want is by giving it
to someone else first."
I started this business because of this wish combined with the love
that I have for working with people. GHENI means Generating Human
Engagement and Nourishing Integrity, and committing to the
establishment of this business is my regular reminder to work from
this mission. I received my ontological coaching certification in
March, 2019, and GHENI was officially registered and in business as
of March, 2019. I have been coaching with non-profits and
individuals since August of 2018 and have successfully served over
15 clients, however, motivated by the requirements of my coaching
How Many People are in your Company?
Where's your office?
My office is currently the spare bedroom in my parent's apartment,
as they are in the middle of moving homes. This is a step up from
the awesome fort-style library-shelf-wall and curtain-door
enclosure that I was occupying in my aunt's apartment in Mexico for
the last 8 months, as I was working for $20 a week as a coach with
a nonprofit dedicated to servicing people living with HIV/AIDS in
Mexico City (La Casa de La Sal).
What's the toughest part of running your biz?
The toughest part of running my business is that I am very
particular about who I work with, ultimately making it so I have to
fundraise for my paycheck. I only work with individuals and
organizations who are explicitly studying or involved in community
or public service work, innovating social or technological
solutions to inequality in the US.
Many of my clients have "limited" financial resources. As such, I
have taken the initiative to fundraise for the work opportunities
that I am passionate about, and where my skills are being
Still, I love what I do as a coach (I ask powerful questions and
provide a structure for practical introspection) and I am good at
it! I have a lot to contribute to the organizations who invite me
to work with them, and the money to support this is all around me,
I just have to be a regular at asking for it ;)
What's the most fun part?
Laughing with my clients at our own judgments and grudges; throwing
our fears and self-doubt in the literal and metaphorical fire pit.
There is no experience quite like that of sharing the feeling of
enoughness and faith with another. As a coach, I have the privilege
of walking to the edge with each of my clients as they expand the
boundaries of their hope, week by week, as some goals are met and
new ones are created. To witness an accompany another in the
process of creation and belief is a uniquely intimate joy that
nourishes my own sense of integrity and sense of hope.
Anything you would have done differently?
Look for grants sooner!! My clients regularly come to the conclusion
of and build practices around taking care of themselves. I would have
started to take care of my financial security sooner!
What's next on the horizon for your biz?
What is next is to continue my education, training, and experience as
a coach in social movement work. Immediately this means continuing to
collaborate and build partnerships to fund my somatic coaching
certification and coaching programs with non-profits.
What advice do you have for others?
Take care of your language. Language is the primary tool for us to
build; so, notice what you build every time you open your mouth! When
you talk about your day, your meal, your goals, your fears, your
apologies, or a new business idea, where are you sourcing your
language? From love? Sadness? Rage? Joy?
How do you use Idea Cafe to help your biz?
I use Idea Cafe primarily to remind me that I am perfect, whole and
complete as I am now: it is just fine that I am working pro-bono
for my passion projects; there are plenty of awesome innovators who
are taking the initiative to collaborate for progress, and
unabashedly sharing their experiences and resources. We are all in
this earthy and mortal experience together, and thanks to creator
hubs such as Idea Cafe, innovation can take place. In fact, as many
political philosophy lovers know, cafes have historically served as
spaces of intellectual nutrition and financial collaborations for
many of the once revolutionary ideas that set precedents today.
(see Antonio Gramsci).
School (where, still in school, degree)?
Graduate of Ideal Coaching Global for Ontological Coaching Cert.; graduate of Georgetown University with B.S. in Culture and Politics
Prior jobs or business?
Junior Coach and Research Coordinator
amadi Solutions, Mexico City, Mexico
- Co-coordinate executive coaching programs
- Research various topics including integrity, mindfulness, and
effective leadership for the coordination of executive
and organizational coaching programs
- Co-author and coordinate online training program on personal
integrity; co-author book and workbook on personal
Critical Exposure, Washington D.C.
- Rebooted and co-coordinated Fellowship program and campaign to
implement financial literacy standards and/or a
mandatory financial literacy class to DC Public Schools;
coordinated campaign research team; co-capacitated
Fellows for stakeholder meetings; co-coordinated Design and Action
- Co-coordinated meetings between Fellows and DCPS Head of Teaching
and Learning, Brian Pick; State Board of
Education Co-Chair of Educational Excellence and Equity, Ruth
Wattenberg; and former DCPS Chancellor, Kaya
Student Farmworker Alliance/ Alliance for Fair Food, Immokalee,
- Co-founded Georgetown University Student Farmworker Alliance,
researched campus climate around sexual assault and social justice,
developed recommendations for local and national campaign strategy;
implemented strategy and
increased DMV college student participation in local events
Organizing Beyond Barriers Research Analyst/ Intern
Unite Here! Local 23, Washington D.C.
- Researched the relationship between private equity management,
pension fund management, Private-public-partnerships, and
commercial hotel labor contracts
- Co-coordinated coalition building for union campaign alongside
unionized airport food service workers and
hotel workers to secure living wage and benefits
- Observed negotiations committee throughout contract negotiations
between workers in food service and hotel
Organizing in Action Research and Policy Analyst, Intern
Kalmanovitz Initiative for Labor and the Working Poor, Georgetown
University, Washington D.C.
- Researched poultry industry supply chain management
- Researched industry practices, worker demographics, health risks
and violations, unionizing attempts, lawsuits,
OSHA referrals, and process FOIA requests
- Co-coordinated project coalition and worked closely with non-
profits, workers centers and unions involved with
labor rights, poultry workers and food justice
- Co-developed a nationwide cross-campus campaign strategy for Just
- Author and co-author presentations and educational materials
related to research and campaign
Immigration and Labor Project Coordinator, Intern
Many Languages One Voice, Washington D.C.
- Conducted research on D.C. language access law, D.C. Paid Family
Leave Act, and employers to assess their
just employment policies and actions
- Co-facilitated Summer Institute for Student Organizing for low
income, immigrant, and minority DC high
- Co-facilitated bi-weekly workers’ center meetings and strategize
with promoters of workers’ group to develop campaigns for better
working conditions and an end to wage theft
- Set up and carried out one-on-one technical counseling for city
workers experiencing wage theft and other
- Post blogs on MLOV actions and event and translate relevant
cactus in black mole sauce
What are your pets' names?
Topi and Charles Cash Money
Do any of these pets help with your biz?
They help keep me happy so yes
Is there any one person or event in your life that led
you to go into business for yourself?
My father. He would remind me almost every day that I can accomplish
anything that I set my mind to. He even had posters printed and put
all over our house. It was a lot; and ultimately, what makes me the
awesome coach that I am today.
Anyone you publicly want to thank?
Definitely my parents Monica and Roberto Escalante, my abuelas
Chablea and Bicha, my tias, and my mentors Ana Escalante and Bettie
Spruill, it's actually all you. Also my brother Roberto "Bob"
Escalante. Also everyone in my coaching program, ICG Gen 5, WHAT'S
GOOD? Also my personal coach Merle McKinley. Also my best friends
Ante, Mercurio, and Jack. Like gravity, y'all hold me down. Thank
Pamela Escalante Gonzalez
7671 Kennett Square
West Bloomfield, MI 48324