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Spotlight on Top Business Owners in
Nat'l Resources & Agriculture


Storehouse farms and wellness center

Name: Joy yates

Location: Lincoln, NE 

Type of Business:
Holistic wellness and restorative agricultural practitioner

What does your business do?
Simply put, teach people about creating healthy systems for people to thrive sustainably.

When and why did you start the biz?
To improve people's health through regenerative agriculture and holistic approaches to health and wellness. Our company has been in operation for approximately 2 years though our scope has been widened to incorporate our two passions of massage therapy and farming into a single mission of holistic health. We beleive that health begins with a healthy ecosystem that sustains us and the need to take personal responsibility for our health.

Where's your office?
We own and operate an off grid sustainable 14 acre farm.

What's the toughest part of running your biz?
Rain, sun, cold, heat. In all honesty the most difficult part is brand distinction. We currently operate a somewhat successful massage therapy practice, though holistic farm start up is a funding source to begin raising more food and providing more outreach opportunities.

What's the most fun part?
We are wonderfully passionate about taking personal responsibility for our health through being good stewards. The restoration of a degraded farm to allow for educational opportunities while providing really good food and a healthy environment.

Anything you would have done differently?
Start larger. Do not operate on a poverty budget.

What's next on the horizon for your biz?
Build a sustainable home and plant a silvopasture to provide for the establishment of sustainable tree nut production in a region decimated by corporate agriculture.

What advice do you have for others?
Do what you love to be able to love what you do. Do not fear failure, rather operate as though you will succeed and never give up.

How do you use Idea Cafe to help your biz?
Networking is one of the most important aspects of building a community and developing thriving small businesses. For this reason, platforms such as ideacafe are great places to sow, tend and grow ideas into harvestable, tangible plans for success.

School (where, still in school, degree)?
M.s. ecology. My wife is a licensed massage therapist

Prior jobs or business?
Director of a faith based homeless shelter. My wife is the owner of a small business focusing on holistic approaches to healing the body and spirit.

Favorite Food?

What are your pets' names?
Timber and boo

Do any of these pets help with your biz?

Is there any one person or event in your life that led you to go into business for yourself?
The need to work like it depends on us and to pray like it depends on God to create a sustainable future for humanity.

Contact Info:
Joy yates
2233 n 68th st
Lincoln, NE 68505


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