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Spotlight on Top Business Owners in


Emerald Dragon Games LLC

Name: Hazel Bruce

Location: Fleming Island, FL 

Type of Business:
Card games, Board Games, Tabletop Games, Video Games, Deli, Game Competition

What does your business do?
We sell games and also have table space for game play of our demo games or competitions. We also are installing a deli to feed the hungry games. We hold friendly competitions for trading card games where people from all ages and backgrounds come together to enjoy each others company.

When and why did you start the biz?
On 04/2017 we opened Emerald Dragon Games to start a business that both myself and my husband could enjoy. We enjoy seeing kids and adults come together having fun at the tables and love providing a safe and fun space for that to happen. I was an at home mom who hated that there was no place close that my kids could go to play games and socialize. My husband will be retiring from the military June of this year and with his disability this is something he is still capable of helping with.

How Many People are in your Company?
2 paid employees (4 if you include my husband and myself though we are not paid yet)

Where's your office?
Our office is technically behind the register counter in the store. We do alot of our social advertising online website work on register computers or laptop. The store is a vivid green with black slat wall and there are games as far as you can see. ( pics online at )

What's the toughest part of running your biz?
The toughest part has been transitioning to selling product online to keep the doors open. We recently just moved to a new POS that is web based to allow smoother web sales and in store sales.

What's the most fun part?
Seeing a family sit down and laugh while playing a games, or complete strangers form new friendships is the best. We do not charge for table space so anyone can join in. I have seen several friendships form from people that would otherwise never have gotten to know each other. Our store bridges a gap between age and or occupation and lets everyone sit and have fun together.

Anything you would have done differently?
I would have started out selling items online, because in store sales just aren't enough to keep the doors open. More and more sales are done online. I also would have started out with a deli in the back as I believe that would drive profit up dramatically. Most people play for a minimum of 3 hours so they get hungry and don't want to leave mid game.

What's next on the horizon for your biz?
We are installing a Deli to provide more sales and profit in store. We have increased our online presence and are selling both on TCG player and Amazon (possibly moving to more online sales avenues in near future)

What advice do you have for others?
The trick for us has been to find what we love to do and then find out how to make a living out of it. Online sales are everything for merchandise nowadays. In store sales are more for service type atmospheres which is what we are moving to. Follow your dreams with realistic and obtainable goals, one after another. Never stop evaluating your business and seeing where it can be improved,

How do you use Idea Cafe to help your biz?
I am hopeful that I will learn new ways to improve my business and also hopeful that a grant will be sent my way to assist in the moves I'm making with my business. We often don't know what we are missing until we see someone else doing it so I am here to learn as much as possible.

School (where, still in school, degree)?
COA , Elizabeth City NC, no, none

Prior jobs or business?
I worked as a kitchen manager for Chick Fil A up until I was pregnant with my third child 14 years ago. Years before that I was also a manager at Blockbuster. I supposed my business would be a combination of both fields.

Favorite Food?
Fried Chicken

What are your pets' names?
Webby and Tomas

Do any of these pets help with your biz?
No, Webby would knock stuff off the shelves with her big tail and Tomas would jump up on racks knocking things over getting away from anyone new.

Is there any one person or event in your life that led you to go into business for yourself?
My husband was preparing for retirement with injuries from the military when he asked if I would like to be a game store owner. We did the research on it and decided that we could open it while he still had time left in military to build it up before he got out.

Contact Info:
Hazel Bruce
3555 US HWY 17 STE 1
Fleming Island, FL 32003



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