What does your business do?
wholesale manufacture and distribute beverages
When and why did you start the biz?
Island Root Beverages are of the highest quality,
most nutritious beverage products. The plan is to
sustain a reputation on offering the most delicious
Caribbean/Jamaican-style beverages without
artificial flavors, colors or preservatives.
How Many People are in your Company?
Where's your office?
What's the toughest part of running your biz?
believing in myself and my brand even if no one else does.
What's the most fun part?
creativity in creating products
Anything you would have done differently?
What's next on the horizon for your biz?
Having my product back in stores early 2019
What advice do you have for others?
patience persistence and perseverance are the keys to success.
How do you use Idea Cafe to help your biz?
recognition and grants. I've been turned down and rejected by so many
other incubators in the city of Detroit
School (where, still in school, degree)?
Wayne State University
Prior jobs or business?
Do any of these pets help with your biz?
Is there any one person or event in your life that led
you to go into business for yourself?
Eugene Keys Jr
22735 Fenkell Ave
Detroit, MI 48223