What does your business do?
Educate the consumer of their skin type, condition, and natural
Customize formulas for personal or retail purposes.
Educate the professional about natural skin care.
Improve the skin conditions of acne, eczema, and hyperpigmented scars.
When and why did you start the biz?
Started State Required Education in September 2006, Started Product
Formulation Education in 2010, Started Creating formulas in 2013,
Created Acne Products in 2013, Brightening Formula in 2015, and Eczema
formula in 2016.
How Many People are in your Company?
Where's your office?
I now rent an unused room out of a music studio. I am able to service
clients in beauty, business, and entertainment 24 a day. This is a
very relaxed and productive workplace that is designed to create and
showcase a star!
What's the toughest part of running your biz?
I find it hard to get customers to refer and provide testimonials
because they are ashamed of their skin. It makes it hard for people
to trust, but I see the difference, and they know the product works,
but they refuse to be helpful and supportive, and they then don't
want to pay for the product. I need better people to buy my product
consistently. I need to market to more people.
What's the most fun part?
I love seeing a person proud of their skin when they've used the
product and loving the results.
Anything you would have done differently?
I have learned that you cannot trust anybody to do anything for you
after they have gotten paid. I have learned that you must be
assertive to get business done and not get screwed over. I have
learned that your for profit business may be created to help people
with problems, my business is not nonprofit and therefore, if there
is not intent to purchase, the person doesn't need anything for
free. I have also learned to that work, ingredients, time and
sacrifice and effort, creates value, and my price should reflect it.
I have learned to stop trying to compete with the medical field by
underselling them. My products are made better, work better, and are
safter, so my prices should should be competitive as well.
What's next on the horizon for your biz?
As the popularity of my products gain momentum, I see myself being
able to brand my products and sell them in the manner of Avon and
Mary Kay, professionally through estheticians, and independent
Beauty From Ashes Esthetics Representatives. I also see myself
opening my Beauty From Ashes Esthetics Institute: Discover Beauty
Naturally. Where I will be able to instruct and license
cosmetologist, massage therapists, estheticians, and nail
technicians in natural cosmetic science.
What advice do you have for others?
Learn what I said in the 'Anything you would have done differently'
section. Stay focused and don't have kids or get married while you are
pursuing your life's dreams and aspirations. Network, and keep your
opinion to yourself if it has nothing to do with you.
How do you use Idea Cafe to help your biz?
Hope for help in business advancement is everything. Sometimes being a
focused thinker narrows my view point from seeing the opportunities I
am ignoring because I am not aware of them. I am very appreciative of
what is possible in the network. Any referral, even if it is just
people interested in cleaning up their skin and patronizing my
business is one that will help me get one step closer to the
successful operation of Beauty From Ashes Esthetics.
School (where, still in school, degree)?
Career Training Institute, Central Florida College, and Florida Technical College
Prior jobs or business?
Independent Virtual Assistant
Top Sales Representative of Clinique 2010
What are your pets' names?
Do any of these pets help with your biz?
He chill with me when I'm thinking outside, and makes me laugh when he
breaks in the house...
Is there any one person or event in your life that led
you to go into business for yourself?
All the no's I was getting as I was looking for employment and
getting turned down because I didn't speak spanish, and the fact
that no product line I've ever sold worked for my skin... made me
reevaluate the way I spent my time. My life mimics that of Madame CJ
Walker's as well.
Anyone you publicly want to thank?
Everyone! Because I want to get to know you and see if I can help you
love the skin you're in!
937 Longdale Ave
Longwood, FL 32750