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Medical & Healthcare


Maximum Mobility Rehab & Fitness

Name: Shana Bell

Location: Belmont, MS 

Type of Business:
Outpatient Physical Therapy Clinic

What does your business do?
Shana and Mike Bell are a married couple and health professionals who are life-long residents of the State of Mississippi and reside in Belmont in the County of Tishomingo along. Six years ago, they identified a gap in services in the Alcorn County area and opened a physical therapy clinic with a fitness gym. Maximum Mobility Rehab & Fitness began as our fitness gym with an indoor heated pool. It also included our physical therapy outpatient clinic. We target patients of all ages from teenagers and up with various diagnoses as well as fitness members who utilize our exercise equipment for wellness and exercise purposes. Shana took an active role in the business in October 2015. In February 2018, we were forced to relocate to a different location in Corinth. We moved to an existing building next door to the gym that is really perfect for our practice and we are presently renting the building. Our goal is to provide the residents of Corinth and the surrounding areas with all of their physical therapy needs. However, our present location lacks a pool which is an integral part of the physical therapy services. Water therapy has proven to be an integral part of a physical therapy regimen as it increases joint flexibility, muscle strength and improves balance while decreasing pain and muscle spasticity and rigidity. We are looking to expand our present building to include a heated pool. As we did prior to our relocation, we will offer reduced rates to our members and others from underserved populations. Our funding requests include purchase or lease for the present building, construct an enclosed indoor pool, and purchase other needed equipment. For many citizens, the pool is the only source of exercise that many people can tolerate due to health issues. We work with our patients and members when they have a need but may not be able to afford it or insurance may run out before they are ready to be discharged.

When and why did you start the biz?
We started this private practice so we can help people. As being therapists for several years, we have worked in several settings and have seen several changes in our business. We want to be in control of who we treat, for how long we treat them, work with people that need our services but may not be able to afford it and do all of this in a comfortable, fun environment where they will still get the best treatment. We are not money driven (however we do have to have money for our business to run) but we rather want to serve our community. Maximum Mobility began in 2012 and we have been a very successful clinic, but we have had to start from ground zero again after our insurance biller was completely negligent and practically destroyed our company and lost us an unbelievable amount of money in which we were relying on. Our revenue is driven by insurance reimbursement.

How Many People are in your Company?
4 full time

Where's your office?
We are currently renting a freestanding beautiful office building that is directly next door to the space that we had to vacate. Blessing in disguise.

What's the toughest part of running your biz?
The hardest part is dealing with the insurances to get reimbursed and fighting to justify why the patient was treated or why we did certain procedures.

What's the most fun part?
The most fun part is the people we get to help...our patients. We treat such an array of different personalities, cultures, ages. We make lifelong friends from many and it is pretty amazing to see how our work has got a patient able to do their work again, or relieve their pain. The gratitude that they show us is really worth the headache of running a private practice.

Anything you would have done differently?
We obviously have trusted some people that ended up being a mistake. It cost us financially and almost destroyed our dream. If someone else is responsible for filing claims that brings in your revenue, stay on top of things and follow behind them to make sure they are doing their job even if it means that you must get some education to know yourself!

What's next on the horizon for your biz?
Our next move if things go in our favor, will be to purchase the building that we are currently in. We need to build an addition in the back where we can house a heated indoor pool to serve our patients and offer to people in our community to use as well.

What advice do you have for others?
Go for your dreams! This is our dream and I am not settling on NO for an answer. Educate yourself as much as you can with whatever kind of business that your wanting to build. Talk to mentors that have been successful because they had to start at the bottom, also. Find out what they did to get to where they are today.

How do you use Idea Cafe to help your biz?
I am very new to this whole process, but I am wanting to learn more about everything that can help to make our family/veteran owned small business a success again. We have gone through a heck of a year but we are determined to persevere and with the knowledge I gain from Idea Cafe, I can make that happen.

School (where, still in school, degree)?
Itawamba Community College AAS in physical therapy assistant technology

Prior jobs or business?
Since 2000, I have worked predominantly in a skilled nursing environment where I have been a staff therapist as well as a rehab director. I have experience with pediatrics to geriatrics: school setting to home health to outpatient to nursing home settings.

Favorite Food?
I have an awful sweet tooth and a weakness for pizza.

What are your pets' names?
Cats: Carter, Ellie, Murphy, Gatlin Dogs: Sally and Duke

Do any of these pets help with your biz?
No but I wish they all could come to work with me!

Is there any one person or event in your life that led you to go into business for yourself?
My husband, which is the PT at our clinic, has been through a lot personally and professionally. He had the desire to start a gym with his outpatient clinic located inside with aquatic therapy available after working for other companies. He wanted to eliminate the corporate level and be his own boss. I supported this and was fortunate to get to join him in 2015. He is the best physical therapist I have had the privilege to work with and I am lucky to get to work with him daily.

Anyone you publicly want to thank?
Our families have been huge supporters as well as people of our community during the good times and the hard times. Most of all, Jesus is the rock on which we stand and thank for our blessings daily.

Contact Info:
Shana Bell
5 Northside Dr
Belmont, MS 38827


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